Down at the Farm
Client Name: Down at the Farm
Project: Rebrand, Leaflets, Signage and Website
Down at the Farm is an animal adventure park based in Sunderland, offering outdoor activities for families and young children.
The brand was in need of updating and the client also felt that their name didn’t really convey a clear message of what they were about. A new, more modern brand style was developed, along with the introduction of the ‘Animal Fun Farm’ name.
The new branding was carried over into marketing leaflets, advertising and new signage which gave the farm a much bigger presence, and gave visitors a clearer picture of the activities and attractions available. In addition, a new website was built using a more up to date platform, which was easy to navigate, colourful and informative.
The overall result was the busiest Easter period in the farm’s history and a significantly more positive response from visitors in general.