Pridmore Sports Betting
Client Name: Pridmore Sports Betting
Project: Rebranding and Shop Refurbishment
Pridmore Bookmakers are a family business with betting shops throughout the South East of England. The Pridmore family have been bookmakers since 1930.
The first stage of the project with Pridmore was to modernise their brand identity. As with many businesses, a number of variants of the logo had been used over the years and were all still in use on various marketing materials, signage, and stationery. We developed a new corporate logo and enhanced their existing dark blue colour scheme with the introduction of a warmer contrast colour, to really give the brand a presence on the high street.
Following on from this, a refit was carried out at the Gravesend branch. New external signage, bearing the updated branding, was installed. The interior layout was rejigged and individual zones were carefully planned out to make best use of the space available, and to give each betting opportunity a clearly defined area. Bespoke modules were installed and new flooring, lighting and furniture completed the transformation.
In addition, we designed and produced a range of marketing and promotional posters to support the new corporate style.