Sunderland World Cup Host City Bid
Client Name: Sunderland City Council
Project: Brand, Web, Bid Document, Marketing, Photography, Digital Print & Print Management
We worked with a team of stakeholders from Sunderland City Council and Sunderland Football Club on the recent brand development and launch materials for our city’s official bid for ‘Host City’ status for the World Cup in 2018.
Everything from the logo design to presentation DVD film, flags and banners to a giant branded football and website were created in a week.The follow up visit by the F.A. saw another wave of projects aimed at winning over the judges, all of which involved strategic planning across a wide variety of activities around the city.
Rufus worked to extremely tight deadlines which often meant the stakeholders working onsite throughout the night with our staff.
In December 2009, Sunderland was successfully awarded Candidate Host City Status by the English FA.