Retail Space Design & Planning
Interior & Exterior Styling
Interior and exterior design is especially important for your business. Both have a huge impact on the client experience and their perception of your business. Therefore getting it right is essential to the success of building your client base, as well as your brand.
Exterior signage and window displays ensure you have a visible presence and announces your existence in the market place. Your signage contributes to your brand and will therefore only add value to your brand if it is well designed and produced. An eye-catching window display communicates directly with your potential customer, promoting key messages about your retail offer.
Interior styling can reaffirm a client’s impression of your business. Colour schemes, décor and layout, or space planning, all work in symphony to influence how your client feels. A professional and calming space will make your client feel like they are in professional hands and relaxed, or at ease when doing business with you. Ultimately the aim is to make the customer experience an enjoyable one that they’ll want to repeat.
We can arrange to visit your premises, where we will photograph the interior and exterior and take measurements. We’ll even talk to staff and customers and use their feedback to develop our ideas. From this visit, we’ll create layout plans and a technical specification for suggested work. We can then create a visual representation of our ideas and present these to you for further discussion.
Make the best use of your retail space!
Rufus is one of the only companies in the North East that specialises in retail anthropology. It’s all about the golden rules of retail space design and consumer psychology. By understanding how your business surroundings influence your customers’ behaviour and applying our knowledge, we can make your customers’ experience more enjoyable and your business more successful.
The self-styled retail anthropologist Paco Underhill, calls it the science of shopping: the point where people, products, communication and spaces all meet. And at that point, we interact with the design world at all levels… Store planning, websites, way-finding, packaging and consumer graphics can all have the retail anthropology theory applied to inform and to capture interest.
There are many factors to consider… people, men and women, colours, smells, walking paces. All have an impact on how we behave, which in turn impacts on our purchasing decisions and impressions of a company or brand name.