What we did
Hays Travel are the biggest Independent Travel Agents in the country. We had worked with them to re-design their Logo and Branding for things like ‘Point of Sale’ and ‘Advertising’ materials.
This had given the company a lift and a much more national feel to the visual identity. However, the retail portfolio was looking dated. At this point we were asked to create a new concept for the interior and exterior of the shops.
We undertook an extensive ‘Retail Anthropology’ programme, talking to staff and customers, taking photographs of most of the units.
We then designed the new layout of the shops, the sales desks, colour schemes, brochure stands and flooring plans. The results of which were massive. The first shop took more turnover in the first week than the other 29 shops put together.
A continuous programme of refurbishment was then undertaken to ensure that Hays Travel set the benchmark for holiday shops in the North East.
